December 2008

Know your audience


Craig VanDerSchaegen. The crowd at Fringe-for-All at the Ritz Theater. Courtesy Minnesota Fringe Festival.

They sit in the dark; their reactions scare us to death. Who are they? What do they want? They may be the most important actors in your production, yet you know the least about them. Will they judge or join in? In this issue, we stare back at the audience.


They, the people


Does demography make you cringe? How can they put numbers on art? Relax.



The only theater in north Minneapolis survives by knowing their neighbors, from Katie to Carissa to Ellen and her friend Shirley.

Humans with pulses


Lonely theater artists (LTA) seek HWP (humans with pulse) for GT (good time), maybe a couple laughs. Must be willing to pick up tab.

Decisions, decisions


Habitual theater-goers Kay and Jay Jackson share their secrets about how they make decisions on what to see.

Doing data


We use lots of energy collecting audience surveys then don’t use the results. Let’s root out the disappointing truth.

Electric Arc Radio

Audience | Innovation

An ongoing series of staged readings about four writers living in a house?!? How did they wind up with such a cool crowd?

Excerpt from “You Asked For It”


An excerpt from “You Asked For It”

Watch out


Prof. Paul Woodruff wrote a book on the “art of watching and being watched.” You should avoid reading it if you possibly can.

Beyond “Offending the Audience” or how I came to write America’s most (and least) wanted play

Audience | Innovation

The Neo-Futurists buy pizza for their audience whenever they sell out. Twenty years ago, they never imagined they'd be buying so much pizza.

$hiny object$

Audience | Management

Before they’ll buy a ticket, your audience wants to see that you’re competent. Welcome to graphic design.

Who? Where? What?


We called around the state to find out where people are going, where they come from, and what they look like. An overview here.

Out there in the dark


A photo gallery of Minnesota audiences.

Have some respect, please


Tony n’ Tina’s Wedding is fine—I saw it once, and it was fine.