Scot Covey

Scot Covey is a journeyman marketing contractor. He was Marketing Director at Theatre de la Jeune Lune and now works with Bedlam, Skewed Visions, and Dominique Serrand and Steve Epp. He has also done marketing and messaging for at least nine political campaigns since 2004.

In-depth posts by this author

  • Posted
    June 3, 2010 - 4:27pm
    Fighting the good fight
    Part 1: After his experience with Theatre de la Jeune Lune, their former marketing director dedicates himself to getting more people to see great art.
  • Posted
    June 14, 2010 - 12:21am
    Be good
    NEW #4 The fact that Scot works in marketing doesn't mean he's able to lie convincingly about your show. Your best marketing may be to simply be good.
  • Posted
    June 29, 2010 - 5:41pm
    Sustainability
    #7 THE END. "And I believe that being popular does not mean compromising artistic quality."
  • Posted
    June 10, 2010 - 8:48am
    The real stuff
    UPDATE #3. Your best bet for inspiring viral campaign is to use your skills as artists to provide art in your marketing.
  • Posted
    June 24, 2010 - 9:52am
    Finding the artifact
    #6 NEW! A radical suggestion for redefining theater in a way that might actually make it profitable.
  • Posted
    June 7, 2010 - 12:42am
    Fans ignite the engine
    NEW #2. Stop chasing patrons and start cultivating fans. Scot shares lessons he's learned from Indie rock bands and political campaigns.
  • Posted
    June 20, 2010 - 11:19pm
    What is "theater" anyway?
    UPDATE #5. Selling to "theatergoers" is like sell to "music listeners." The category is accurate but so broad that it's useless.

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