Scot Covey

Scot Covey is a journeyman marketing contractor. He was Marketing Director at Theatre de la Jeune Lune and now works with Bedlam, Skewed Visions, and Dominique Serrand and Steve Epp. He has also done marketing and messaging for at least nine political campaigns since 2004.
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Articles by Author

  • Sustainability

    Editorial
    This is my last post in this series. MinnesotaPlaylist.com intended this series to be an in-depth look at grassroots marketing...
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  • Finding the artifact

    Editorial
    You're still trying to figure out what I meant in the last post about that box not being able to...
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  • What is "theater" anyway?

    Editorial
    And what is it that makes theater good? I should know better than to wade into that morass, but just...
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  • Be good

    Editorial
    It's called lying. God knows how I ended up in advertising and marketing. I blame my small-town Midwestern upbringing because...
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  • The real stuff

    Editorial
    I confess: that last post kind of bored me. Smart people already know all that, don't they? Anyway, I wrote...
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  • Fans ignite the engine

    Editorial
    Fans: Cultivating a fan base, and using that to grow your audience from the bottom up. If you have "patrons,"...
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  • Fighting the good fight

    Editorial
    Theater is dead. OK, maybe not, but I like saying that, for shock value. Anyway, it's not a new statement...
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